Target boosts holiday hiring strategy

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Target boosts holiday hiring strategy

By Louisa Hallett - 09/13/2018
Target is attempting to gain a head start for holiday season labor as the retail giant seeks to hire thousands of seasonal workers.

Target is looking to gain an advantage during the holiday season by hiring 20% more seasonal workers and paying them more.

The company announced plans to hire approximately 120,000 seasonal team members across the country for the upcoming holiday season, a 20 percent increase over last year’s hiring commitment. In addition, the company will continue to offer extra hours to current team members to accommodate their interest and availability.

“Coming off a strong second quarter, we’re anticipating a busy holiday season and want to make sure we have the right teams in place across all of our stores and distribution and fulfillment centers to deliver an exceptional experience for our guests. This always starts by having conversations with our current team members to see if they’re interested in working extra hours before making our seasonal hiring commitment,” said Janna Potts, Chief Stores Officer of Target. “Adding 120,000 people to our current team will make the holidays easier and more convenient for our guests – whether they’re in our stores, picking up their Drive Up orders or having a package delivered to their home.”

The announcement is a continuation of the company’s investment in team members that includes increased hourly wages, benefits and discounts, and meaningful opportunities to build experience and skills. Seasonal team members are an integral part of Target’s efforts to ensure its 1,839 stores provide guests with a fun and easy holiday shopping experience.

Other companies are gaining a head start to the holiday season hiring, such as Michaels, who announced in September that it will hire more than 15,000 seasonal positions across its U.S. and Canadian stores and distribution centers in preparation for the 2018 holiday season.

The labor market is forcing retailers to rethink their approach to hiring as a smaller pool of workers seeks more flexibility, training and pay. Many retailers who saw the labor market tighten several years ago responded by increasing wages and improving benefits. Most notably, Walmart increased its starting wages each of the past three years, prompting other retailers to raise their entry level wages. Other retailers have employed more unconventional methods to position themselves as an employer of choice. For example, the Buc-ee’s chain of more than 30 convenience stores opened a new location in the Houston suburb of Katy last year and sign hung above the exit lets shoppers and potential job-seekers know hourly pay rate by type of position and benefits such as three weeks of vacation and 401K.

According to the company, all team members hired after Sept. 16 will begin at $12 an hour minimum wage, part of Target’s commitment to increasing its minimum hourly wage to $15 per hour by the end of 2020. In addition, seasonal team members will be able to take advantage of other benefits, including:

  • A 10 percent discount at Target stores and Target.com

  • An additional 20 percent merchandise wellness discount on fruits and vegetables and all Simply Balanced and C9 Champion merchandise

  • The opportunity to earn holiday pay on Thanksgiving and Christmas

  • Flexible schedules that allow team members to work a variety of hours

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