Target just kicked off Black Friday early
Target has decided to get ahead of holiday ad leaks and roll out its Black Friday strategy three weeks early.
The retailer has started its Black Friday sale early, as of Nov. 1. It also announced it plans to open at 5 p.m. on Thanksgiving until 1 a.m. on Friday, Nov. 23. Doors open again at 7 a.m. on Friday, Nov. 23.
Additionally, Target is giving its team members the power to use their handheld devices to offer customers speedy, convenient checkout service from anywhere in the store.
"We know many of our guests look forward to our Black Friday deals every year, and today, they can start shopping and save big on some of the hottest items of the season," says Mark Tritton, executive vice president and chief merchandising officer, Target. "Combined with the unmatched easy ways to shop with us – including new mobile technology that allows guests to skip the line for an even more convenient checkout – we're confident guests will save time and money, and experience the joy of the season by choosing Targe."
New this holiday season, Target employees will be able to scan any item in a guest's basket or shopping cart and accept payment by credit card on the spot from anywhere in the store. During peak events like Black Friday, team members will be located in the busiest areas of the store, such as Electronics. This checkout technology is the latest feature built by Target's technology team to make shopping easier for guests. Last year, Target introduced technology that allows team members to place Target.com orders for guests directly from the sales floor and have the purchases shipped to their doorstep.
Target operates more than 1,800 stores and at Target.com.