Target will launch a new loyalty program next month dubbed Target Red to win shoppers who don't want to sign up for the retailer's branded credit or debit cards.
According to the Minneapolis Star-Tribune, Target Red members will receive perks including discounts on future purchases, free next-day grocery delivery and the chance to vote on which causes benefit from Target's charitable giving.
“We know not everyone wants another credit card,” said Joshua Thomas, a Target spokesman, told the Star-Tribune. “So we want to find a way to grow our relationship and affinity with those guests.”
According to the Star-Tribune, shoppers who sign up for a free Target Red membership can use 1 percent of their purchase totals toward their next Target runs. Members can also waive the $5 fee for Target Restock, the next-day delivery service for household essentials and dry groceries. Members also will receive half off the first year of a $99 membership to Shipt to access Target’s new same-day delivery service.
Read more about Target's new loyalty program here.