Target launches mobile payments app

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Target launches mobile payments app

By Gina Acosta - 12/06/2017

Target has launched a new mobile-payments system that aims to speed customers' checkout times in stores.

The retailer has introduced Wallet in the Target app, a new way for shoppers to pay at Target stores. With Wallet, shoppers can pay using their Target REDcard and save with Cartwheel — all in a single scan of their phones at checkout.

“Wallet in the Target app makes checkout easier and faster than ever,” said Mike McNamara, Target’s chief information and digital officer. “Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and GiftCards all in one place with Wallet.”

Target says that using Wallet is up to four times faster than other payment types. Wallet also combines digital savings—Cartwheel offers and Weekly Ad coupons—with the 5 percent REDcard discount. And shoppers will also be able to store and redeem Target GiftCards with Wallet.

Target's Wallet announcement comes two years after Walmart became the first U.S. retailer to launch a payments app. Walmart Pay is based on a QR code checkout system and supports all major credit and debit cards as well as prepaid and Walmart gift cards.