Target makes store experience even better

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Target makes store experience even better

By Gina Acosta - 01/15/2018

Target is getting ready to roll out interactive digital displays in 120 of its stores that allow shoppers to compare products side by side.

June20, the company creating a whole new category of kinetic retail displays combining the tactile gratification of in-store shopping with a content-rich online experience, is launching a new Converge installation with Target.

Through the Converge installation, June20 is building a customized digital display in 150 Target stores to test its interactive, tablet-based solution with Verizon Wireless’ wide selection of smartphones to allow customers to compare devices side-by-side and make informed buying decisions.

“Target, like much of retail today, has a self-service store format, and Converge will be helping the retailer enhance discovery for those customers who would rather learn on their own, or to complement a staff that is already stretched a little thin,” said Paul Chapuis, CEO of June20. “For products that require thorough research and customization, like smartphones, connected health devices, or even cars, Converge is especially helpful in increasing customer browsing time leading to more sales.”

This installation follows several previous field tests, including Sam’s, Staples, and Home Depot. “June20 has had an exciting journey in testing our transformative display solution in multiple retail formats,” said Chapuis. “We’ve learned from every installation, using the insights we’ve received from early customer interaction and store performance to create an even stronger Converge experience. The consumer experience is now truly remarkable, and the tools for retailers & brands are miles ahead of other retail displays.”

With the Converge suite of display solutions, customers can interact with the tablet-and-rail system to get information about complex products, configure design options, discover and compare similar products in a category, or display an expanded range of products and their availability. Customers even have the option to send the information on the tablet directly to their mobile device while standing in the aisle.

“We are excited to feature these impressive brands for our Converge demo at Retail 2020, showing how Converge can improve the shopping experience in any retail environment,” says Chapuis. “Converge offers comprehensive information for the retailers and brands, keeps customers engaged and invites them to stay within the retailer’s ecosystem. We are excited for retailers to see what a difference a little technology can make.”