Target offers free drive-up returns
Here’s how it works:
- Drive-up returns are only available to shoppers who made the purchase through their Target.com account.
- These purchases can be made digitally, through Target’s website or app, or linked during checkout at a brick-and-mortar Target store.
- When drive-up returns are available at a store, Target shoppers can select that option in the Target app when reviewing options to make a return.
- Consumers will use the Target app to indicate when they’re on the way to the store.
- At the store, shoppers making a return can park in a spot reserved for drive-up orders and use the Target app to alert store employees they’ve arrived.
Target’s Drive Up options rolled out nationally in 2019. The retailer added groceries to the service during the COVID-19 pandemic when online grocery sales surged. Target added alcohol purchase service to Drive Up in 2021.
The move to expand return options comes as retailers look for new ways to tackle growing headaches and costs associated with returns. According to a 2022 survey by the National Retail Federation (NRF) and Appriss Retail, the average retailer incurs $165 million in returns for every $1 billion in sales.
Several retailers have started charging for some returns. As Retail Leader previously reported, Amazon last month said it would start charging for some returns. Other retailers that have experimented with charging customers for making returns in certain circumstances include apparel retailers such as H&M, Zara, Urban Outfitters, Abercrombie & Fitch and TJ Maxx.