Target to Rebrand CityTarget, TargetExpress Stores
Target will rebrand its CityTarget and TargetExpress stores as simply Target stores, according to the StarTribune. The change is being made to reduce confusion on the part of shoppers.
“It’s about a simplified experience for our guests,” said Erika Winkels, a Target spokeswoman. “It also helps guests understand that you’re not only limited to what’s in the four walls of that store.”
Shoppers in the smaller-sized stores can use iPads located throughout the store to order items from Target.com. Items can be shipped home or can be picked up in store.
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