Target sniffs profit with fragrance brand

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Target sniffs profit with fragrance brand

By Gina Acosta - 01/19/2018

Target is spicing up its fragrance assortment to include its first, exclusive fragrance brand.

Target's Good Chemistry line will include four collections – confident and charming, cool and grounded, vibrant and playful and cool and collected -- inspired by different personalities. Each has four scents packaged as perfume, body spray or a rollerball.

They are made with essential oils and are both vegan and paraben free. The products will be available Jan. 21 both online and in stores at a price of under $25 each.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

Target has been busy with beauty launches. Last year the retailer rolled out a K-beauty collection, a celebrity haircare line and a major natural skincare brand.

Also launching at Target on Jan. 21 are eight new fragrances from Pacifica, a fan-favorite specialty beauty brand.