Target takes on Amazon, Walmart

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Target takes on Amazon, Walmart

By Gina Acosta - 10/24/2018
From Nov. 1 through Dec. 22, Target shoppers will be able to get their items within 48 hours without paying extra fees.

Target is looking to one-up Amazon and Walmart when it comes to order fulfillment this holiday season.

From Nov. 1 through Dec. 22, Target shoppers will be able to get their items within 48 hours without paying extra fees. And unlike a similar shipping offer that debuted in the spring, neither a minimum purchase nor use of Target's REDcard is required.

"We want to make the busy holiday season easier for our guests so they can spend more time with their family and friends," said Target CEO Brian Cornell. "From same-day delivery with Shipt, Drive Up, Free 2-Day Shipping and more, no other retailer can match the convenient delivery options that Target will offer this season. When you combine these services with our incredible assortment of exclusive brands, everyday low prices and skilled team, I'm confident Target will be America's easiest and most enjoyable place to shop for the holidays and beyond."

Walmart also upped the ante on holiday delivery this week by leveraging its large network of stores to get merchandise out the door quickly, whether it's delivered or an online customer chooses to come pick it up.

Target has the added advantage of having acquired last mile company Shipt.

Millions of Target guests in hundreds of markets across 46 states can now have their groceries, gifts for family and friends, decorations and more, delivered to their doorstep in as little as one hour with Shipt. Guests place an order through the Shipt app or and choose from more than 55,000 Target products. Then, Shipt shoppers head to a local Target store to complete the order and deliver it to the guest's door.

In addition to offering at-home delivery nationwide with Shipt, the retailer announced the expansion of its top-rated Drive Up service to nearly 1,000 stores by the end of October, ahead of schedule. With busy holiday schedules, Drive Up offers a convenient shopping solution for guests on the go. Guests place an order in the Target app and have their purchases brought to their car by a team member. Orders are ready within an hour, and are delivered to guests' cars within two minutes of their arrival in the parking lot. Target makes more than 250,000 items available, including holiday décor, the season's hottest gifts, household must-haves for out-of-town visitors, and more.

In March, Target announced the availability of Free 2-Day Shipping on hundreds of thousands of items for guests who spend $35 or use a REDcard. This holiday season, for the first time, the retailer will offer Free 2-Day Shipping to all guests on hundreds of thousands of items, beginning Nov. 1, with no minimum purchase or membership required. During peak periods, if Free 2-Day Shipping is not available, Target will offer guests free standard shipping. The retailer will offer guests free shipping through Dec. 22.

With the expansion of Shipt and Drive Up, Target aims to offer the broadest range of fulfillment options in retail.

In addition to Free 2-Day Shipping, options include:

  • Order Pickup—Buy online and pick orders up in store on the same day for free. More than 250,000 items are eligible for this service available at all Target stores, and more than 95 percent of orders are ready within one hour.
  • Target Restock—With Target Restock, guests place orders for basics like diapers, paper towels and pantry staples by 7 p.m. Monday through Friday and have them delivered the next day for a fee of $2.99 or free for REDcard holders.
  • Delivery From Store—Guests can shop in store at select urban locations and have their purchases delivered to their homes that day for a flat fee of $7. This service is available in five markets: Boston, Chicago, New York, San Francisco and Washington, D.C.

In addition, Target will have the top toys of the season in newly expanded departments across the country. With deeper inventory and a bigger assortment featuring more than 2,500 new and exclusive toys—nearly double last year—Target's toy department will be home to the most sought-after national and specialty brands, all at everyday low prices. Guests will find nearly a quarter-million square feet of additional space for toys across more than 500 stores and a completely reimagined experience in more than 100 remodeled stores.

This holiday, Target guests also will find more than 20 new and exclusive brands, making it easy and affordable to find the perfect holiday gift, outfit, festive home décor and even tech accessories. Some of Target's latest owned brands include Prologue, Wild Fable, Original Use, Heyday, Project 62 and Made By Design. This season also marks the one-year anniversary of Hearth & Hand with Magnolia, Target's partnership with Chip and Joanna Gaines of HGTV fame. The holiday assortment will feature the introduction of wall art, more gifting options for kids and adults and an expanded assortment of decorative greenery.


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