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11/23/2021

Target Will Keep its Doors Closed on Thanksgiving For Good

Target will close its doors this Thanksgiving and decided to make the policy permanent.
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The retailer will no longer be open on Turkey Day, permanently adopting a practice it took on during the COVID-19 pandemic. The Associated Press was the first to break the news, citing a note from Target CEO Brian Cornell.

“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Cornell wrote. “You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while, because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.”

Target’s move is one that is becoming more commonplace in the retail industry after years of ramped-up Thanksgiving weekend shopping sales. In the face of supply chain issues, staffing shortages and inventory concerns, retailers introduced sales earlier than ever this year, encouraging shoppers to begin making holiday purchases in October.

Target’s move to close permanently on Thanksgiving could lead other major retailers to do the same. The decision also comes as retailers have to consider the added expenses of being open on Thanksgiving when online shopping continues to surge. Walmart will be closed on Thanksgiving this year, but the retailer has not indicated if the policy will remain beyond the pandemic. 

In the past, many retailers opened their doors in the early evening on Thanksgiving to kick off Black Friday shopping. However, in-store sales on the Thursday holiday have never been among the top five shopping days. By comparison, online shopping on Thanksgiving Day is super popular.