Target's new weapon in e-comm battle

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Target's new weapon in e-comm battle

By Gina Acosta - 01/25/2018

Target is wasting no time leveraging its new Shipt acquisition.

The retailer announced that it will begin same-day delivery of an in-store assortment of groceries, essentials, home, electronics and other products across Florida.

Beginning on Feb. 1, 2018, Shipt will deliver from Target stores in Tampa and South Florida. On Feb. 8, delivery from Target will be available in Daytona Beach, Fort Myers, Gainesville, Gulf Shores, Jacksonville, Naples, Sarasota, Orlando, Space Coast, St. Augustine, Tallahassee and Treasure Coast.

Cumulatively, the new partnership gives more than 6.3 million households across the state access to groceries, essentials, home, electronics and other products from Target, delivered by Shipt within one hour, if requested. To celebrate the addition of Target to the Shipt marketplace, new Shipt members who sign up prior to expansion will receive an annual membership for $49 (regularly $99).

“The addition of Target stores to Shipt’s online marketplace across Florida allows us to deliver on our promise to offer quality products at great prices by making Target’s wide assortment available to our dedicated members,” said Bill Smith, founder and CEO of Shipt. “Florida’s growing community of Shipt members continues to be loyal and enthusiastic about the service, and we look forward to expanding throughout the state with our newest retail partner, Target.”

Target announced its plans to acquire the platform in December for $550 million. The deal, one of Target's largest, comes as all retailers look to broaden their distribution capabilities.

“Same-day delivery was at the top of our list when we were thinking about ways to make shopping at Target even easier,” said John Mulligan, executive vice president and chief operating officer, Target. “Shipt’s personalized, customer-focused approach fits perfectly with our commitment to deliver a convenient, exceptional experience and we’re excited to begin offering same day service in Florida.”

Leading up to the expansion, Shipt plans to hire more than 3,000 shoppers throughout Florida. They will be a part of the team responsible for ensuring complete, accurate fulfillments of each order. To apply to be a Shipt Shopper, visit and click “Get Paid to Shop.”

Through this partnership, Target plans to offer convenient, same-day delivery of the in-store assortment of groceries, essentials, home, electronics and other products from approximately half of stores by early 2018. The majority of Target stores will offer the service by the 2018 holiday season, and by the end of 2019, same-day delivery will include all major product categories at Target.