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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

A new article in the journal Science claims that consumer packaged goods such as shampoo, paint, household cleaners and even perfume are an increasingly dominant source of air pollution.

Most consumers prefer testing beauty products digitally rather than in-store, according to a new survey.

A man suffering from a “fecal anomaly” stars in a Super Bowl LII spot for Procter & Gamble’s Febreze air freshener and sets a new standard for bathroom branding. The ad is based on the premise of how a man who’s you-know-what doesn’t stink prepares to host a Super Bowl party where every

New research shows the challenges and opportunities retailers face when entering the meal kit market.

Attendees of Super Bowl LII will generate an estimated 40 tons of waste, but it won't be going to landfills.

Generation Z and Millennials are buying more groceries than other generations, according to a new report.

Retailers and CPG firms face huge challenges as political polarization and viral social movements have changed engagement and brand loyalty, according to a new study.

Retailers are offering the wrong promotions to the wrong customers at the wrong time, according to a new study.

Retailers can expect Americans to spend an average of $81.17 on Super Bowl Sunday, an increase of 8.5% from 2017.

Trader Joe’s, Costco and Amazon are the three most popular food retailers in the United States, according to dunnhumby’s Inaugural Retailer Preference Index.

Could social media be realizing its true calling as the ultimate customer service channel?

Afluent consumers are becoming more price sensitive as they use technology to compare prices, according to a new survey.

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