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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Modern consumers prefer organics, meal kits and local stores when grocery shopping, according to a new report. A recent study by Valassis found that 33 percent of consumers make an effort to buy only (or mostly) organic and natural products.

As multiculturalism continues to rise in the United States, retailers should be paying special attention to the purchasing habits of Asian Americans.

Gen Z shoppers are spending more time in physical retail stores but the reasons why may surprise retailers.

Despite growth in e-commerce, mothers are driving growth in brick-and-mortar stores, according to a new report.

Millennial shoppers are having children as they reach their 30s, and their shopping behaviors are completely different from previous generations.

New research reveals that consumers still turn to local stores for last-minute purchases. Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, announced the findings from their 2018 Local Cons

The 10 largest food retailers in the U.S. do a poor job of handling food waste, according to a new report.

The way consumers shop for consumer packaged goods is rapidly changing as online ordering options grow and shoppers embrace home delivery. 

The most successful CPG launches in 2017 were heavily influenced by such evolving consumer trends as small brands and innovative flavors.

Consumers are increasingly using their voices to research products, add items to their shopping lists and track packages without lifting a finger.

Gen Z consumers have expectations of retailers that are governed by their usage and attitudes toward technology and what customization means for them.

Generation Z is spending more on retail than ever before, and food, beauty and video games make up the majority of their purchases, according to a new survey.

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