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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

A new article in the journal Science claims that consumer packaged goods such as shampoo, paint, household cleaners and even perfume are an increasingly dominant source of air pollution.

Most consumers prefer testing beauty products digitally rather than in-store, according to a new survey.

A man suffering from a “fecal anomaly” stars in a Super Bowl LII spot for Procter & Gamble’s Febreze air freshener and sets a new standard for bathroom branding. The ad is based on the premise of how a man who’s you-know-what doesn’t stink prepares to host a Super Bowl party where every

New research shows the challenges and opportunities retailers face when entering the meal kit market.

Attendees of Super Bowl LII will generate an estimated 40 tons of waste, but it won't be going to landfills.

Generation Z and Millennials are buying more groceries than other generations, according to a new report.

Retailers and CPG firms face huge challenges as political polarization and viral social movements have changed engagement and brand loyalty, according to a new study.

Retailers are offering the wrong promotions to the wrong customers at the wrong time, according to a new study.

Retailers can expect Americans to spend an average of $81.17 on Super Bowl Sunday, an increase of 8.5% from 2017.

Trader Joe’s, Costco and Amazon are the three most popular food retailers in the United States, according to dunnhumby’s Inaugural Retailer Preference Index.

Could social media be realizing its true calling as the ultimate customer service channel?

Afluent consumers are becoming more price sensitive as they use technology to compare prices, according to a new survey.

More consumers are turning to online grocery shopping as a way to save money on food and essentials, as well as reducing impulse buying.

Consumers are frequently focusing on cost rather than brand loyalty when they shop online, according to a new survey. A new consumer insights study, "Outsmart eCommerce Giants to Win Online Shoppers in 2018: A Guide," by Radial surveyed more than 4,000 consumers in the United States, U

The year 2018 may turn out to offer a key opportunity for food retailers, as Americans say they plan to cook more meals at home this year.

Millennials are demanding more fresh food but shopping less at grocery stores, according to a new report from the USDA.

Consumers spent 18% more this holiday, according to a new survey from the International Council of Shopping Centers.

Symphony Retail Ai is the new name for the leading global artificial intelligence provider following the integration of two divisions.

Most Americans still buy pet food in brick-and-mortar stores despite the rise of e-commerce as a venue for pet food sales.

Increasing consumer interest in a new beverage trend may offer a lucrative opportunity for savvy food retailers.

American consumers plan to buy even healthier foods in 2018, especially those with less sugar, according to a new survey.

Campbell "Snack" Company just did a major deal.

A new survey indicates that average holiday spending in the United States will top $900, the highest in at least 12 years.

Hershey has upgraded its presence in New York’s Times Square with a large new experiential store that is expected to draw a huge number of visitors.

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