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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Three very specific non-food categories are driving unexpected growth for physical retailers.

Consumer packaged goods companies are not benefiting from the boost in the U.S. economy.

Survey reveals that technical complications during Prime Day affected consumers' path to purchase. 

The back-to-school and college shopping season is in full swing -- but retailers may not be getting the sales they expect.

Retailers looking for an edge in this extremely competitive retail landscape need to focus on garnering loyalty from shoppers, according to a new survey. Fresh research from Valassis reveals that 34 percent of shoppers – and 47 percent of millennials and 57 percent of millennial p

Consumers are opting for convenience over privacy.

Top CPG performers are generating growth by distinguishing themselves in three ways: differentiating their offerings, targeting consumers with greater precision and complementing organic growth with inorganic growth.

Consumers have high technology expectations for their retail experiences

Shoppers are increasingly uncomfortable about the potential privacy violations associated with augmented reality (AR) and artificial intelligence (AI).

Retailers that fail to use promotions or discounts to lure shoppers may be missing out on a big chance to increase sales.

Wegmans Food Markets has once more been crowned America’s favorite grocer in an annual consumer study of 12,800-plus shoppers conducted by Market Force Information.

Retailers and suppliers have an opportunity to realign their approach based on how consumers experience their grocery shopping occasions as "total food shoppers." 

A new report from IRI details how retailers have a great opportunity to capture more shopping dollars from Hispanic consumers, if they understand key nuances in their attitudes and preferences regarding new products.

American shoppers appear to be giving Lidl a pass despite what were seen as some early missteps by the company when it entered U.S. last year.

A majority of Gen Z shoppers prefer to shop online, but they also value the tactile experience of feeling, touching and trying on products in-store.

As the food retail industry faces increasing competition from all angles, a new report shows the impact of national and private label brands on shopper purchasing habits.

The Grocery Manufacturers Association and Food Marketing Institute are rolling out a major consumer campaign around SmartLabel.

It turns out that "retail therapy" is an even more powerful opportunity for retailers to leverage when the shopper is online.

The future of brick and mortar retail lies in supporting consumers’ health and wellness goals by providing in-store expert advice and authentic shopping experiences. That's what the latest research from GMDC shows. It has been commonly accepted within the industry that local retailers are fac

While stable inflation, low unemployment and new tax cuts are benefitting the economy, consumers still aren't in a spending mood.

The way consumers shop for consumer packaged goods is rapidly changing as online ordering options grow and shoppers embrace home delivery. 

Modern consumers prefer organics, meal kits and local stores when grocery shopping, according to a new report. A recent study by Valassis found that 33 percent of consumers make an effort to buy only (or mostly) organic and natural products.

Gen Z shoppers are spending more time in physical retail stores but the reasons why may surprise retailers.

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