Consumers clicking on social media posts are changing the way Americans shop, according to the CEO of Curalate.
Apu Gupta, the CEO of the marketing technology company, spoke to the Philadelphia Inquirer about the ways in which social media is influencing retail sales.
“We are witnessing
Salesforce Founder, Chairman and CEO Marc Benioff is one of Silicon Valley’s original disruptors and he has some unconventional advice for retailers and CPG companies struggling with their transformation journey.
Benioff’s $10.4 billion company revolutionized the software industry with a unique
The retail industry gained a more comprehensive provider of category sourcing solutions in June when Efficient Collaborative Retail Marketing (ECRM) acquired RangeMe, a hot new online product discovery platform.
The new world of conversational commerce was born in late 2014 with the launch of Amazon Echo and the Alexa chatbot platform. It began as a trial to Amazon Prime members that extended into 2015 and became available to everyone later that year.
Artificial intelligence clearly reached buzzword utopia in 2016, but the groundwork was laid back in 2011 by the appearance of IBM Watson on the TV game show "Jeopardy!" The artificial intelligence (AI) computing platform made headlines by easily beating its human competitors.
Most business skills in retail are teachable—purchasing, supply chain management and store operations. Some require a blend of art and science, like marketing and merchandising. And then there is one business skill that requires a solid grounding in hard science and leading-edge technology.