- The social-media giant launched its e-commerce platform in the U.S.
- With TikTok Shop, consumers can now shop tagged products directly from videos and livestreams in their feeds.
- Retailers can create custom product collections directly on their profile page.
Creators also now can connect with sellers through new commission-based product marketing opportunities. Additionally, TikTok Shop ads allow sellers to promote their TikTok Shops. The social media platform also launched Fulfilled by TikTok — a new logistics solution in which TikTok Shop stores, picks, packs and then ships sellers' products to customers.
TikTok also introduced a new TikTok Shop App & Service Store, which extends the services and support offer in order to ease operations for businesses. TikTok offers retailers the ability to connect directly from their favorite commerce platforms. For example, Shopify merchants can manage their TikTok Shop directly from Shopify through the TikTok for Shopify App. TikTok also offers direct integrations and connectors with WooCommerce, Salesforce Commerce Cloud, BigCommerce, Magento and other leading commerce platforms. Retailers may also integrate TikTok Shop with these leading commerce platforms through a variety of connector apps such as AfterShip, Silk, SKUIQ, CEDCommerce and ShoppeDance.
For omni-channel retailers, TikTok partnered with leading multi-channel platforms including Channel Advisor, Feedonomics, Productsup, Pipe17, GoDataFeed, SellerCloud, Linnworks, ChannelEngine, ShoppingFeed and Cymbio.
TikTok works with third-party payment platforms to facilitate transactions on TikTok Shop, and all TikTok protected U.S. user data is stored in the U.S. and managed by U.S. Digital Service.