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TikTok’s uncertain U.S. future has major implications for retailers
What it means: Nearly half of people in the U.S. are currently using TikTok, which has accelerated how trends come to market across retail and how information is disseminated between consumers. As a growing number of voices in the federal government call for bans of the platform, the cascade of impacts could easily uproot retailer and brand strategies and greatly shift creator and influencer marketing.
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