The Top 10 Busiest Shopping Days in the U.S Are Coming

Black Friday is known as the busiest shopping day for retailers––but it’s not the only important day for the industry.
holiday shopper

The entire holiday season is critical for retailers, with all 10 of the busiest days falling during the holiday season, according to recent predictions from Sensormatic Solutions. While Black Friday is predicted to remain the busiest day in 2021, Christmas will fall on a Saturday this year, influencing when consumers will shop for gifts. Saturday, Dec. 18––dubbed Super Saturday––is expected to be the second busiest day.

Here are the top 10 busiest shopping days in the U.S., as ranked by Sensormatic:

  1. Friday, November 26 – Black Friday
  2. Saturday, December 18 – Super Saturday
  3. Thursday, December 23 – Thursday before Christmas
  4. Saturday, December 11 – 2nd Saturday in December
  5. Sunday, December 26 – Day after Christmas, aka “Boxing Day”
  6. Wednesday, December 22 – Wednesday before Christmas
  7. Saturday, November 27 – Saturday after Thanksgiving
  8. Saturday, December 4 – first Saturday in December
  9. Tuesday, December 21 – Tuesday before Christmas
  10. Sunday, December 19 – Sunday before Christmas


“Our predicted busiest days mark the peaks of in-store traffic, but we expect that like last year, consumers will start their shopping earlier to offset inventory limitations shipping delays and ongoing concerns about social distancing,” said Brian Field, senior director, Sensormatic Solutions, global retail consulting practice, whose team predicts the top busiest days of the holiday season. “Additionally, with Christmas Day on a Saturday for the first time since 2010, and stores closed that day to observe the holiday, we expect more holiday shopper traffic than usual will occur in the days leading up to Christmas and on Dec. 26.”

See the full story at Chain Store Age