Top 10 retail tech trends at EuroShop 2023
What it means: The future of the retail experience is here, and as demonstrated by the innovations and releases at EuroShop 2023, using technology to make shopping more efficient is the clear directive of the industry. Relieving friction points in a shopping trip through smart carts, improved self checkout, artificial intelligence and robotics all increase the productivity of the store and ease of use for consumers. In the U.S., some areas of the market are further ahead, and in other ways, it lags behind. For example, click-and-collect options like cold storage lockers are accessible in Europe, but could easily enhance the buy online, pickup in-store experience for American retailers and consumers.
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