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12/01/2022
RL Pro Exclusive

Top 3 Retail Tech Trends to Leverage for an Enhanced Customer Experience

Pro Tip: Consumers are constantly looking to retailers to provide ways to make their lives easier. One avenue of that trend is through product innovation, but it also comes from the shopping experience itself. Retailers need to continue to provide faster technology, better customer transparency, and more accurate logistics and deliveries to ensure that customers feel the shopping experience is efficient. Investments in retail technology will help alleviate customer pain points to expand loyalty and retention.

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Delays, product shortages and rising costs continue to plague the retail and supply chain industries — and consumers are feeling the impact firsthand. However, this isn’t changing their shopping expectations, requiring retailers to offer speed and flexibility, putting them at risk of losing customers if both shopping and delivery experiences aren’t seamless.

However, retailers should not just implement the necessary technology to manage issues, but they also need to understand the use of modern technologies to learn, unlearn and relearn consumer behavior and interests to stay ahead of the competition and future-proof their businesses.

From the pandemic to the holiday shopping season to recent supply chain stresses, many factors have forced customers to frequently and rapidly change their shopping habits and expectations. In fact, consumers have indicated that product availability, faster delivery time, local shipping options and total visibility into orders are the key to a premium buying experience.

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