In the next generation of brick-and-mortar retail, technology will undoubtedly be crucial. One type of technology is poised to yield greater impact than ever: location technology. Urgency around utilizing location intelligence in the retail real estate sector has skyrocketed — in fact, 92% of commercial real estate executives expect to increase their spend on location intelligence in the next two years. This report from 451 Research surveyed decision-makers and practitioners within the retail real estate sector in the United States to explore the current and future opportunity of location intelligence.
In this report, you’ll learn:
- How retail real estate teams have implemented location technology to ensure success by selecting the most ideal locations for their business
- Commercial real estate professionals’ attitudes towards location technology and top use cases, today and in the future
- Opportunities to overcome key challenges in utilizing location intelligence to its full potential
- Business outcomes retail real estate teams are realizing by leveraging location technology