Trend Talk Podcast: The Evolution of Shoppable Media with Blue Chip
Listen to the in-depth interview with Erich Parker, vice president of integrated media at Blue Chip, about the top opportunities for brands in shoppable media.
This week on Retail Leader Trend Talk sponsored by Blue Chip, we discover the best brand opportunities in shoppable media. Editor Amy Baxter sits down with Erich Parker, vice president of integrated media at Blue Chip, to discuss the latest innovations, how brands can find the right platforms and what the future of shoppable media holds.
Trend Talk Video Series
You can still access the Trend Talk video series here, serving up the highlights of each week’s conversation in 10-minute video interviews. View the high-level overview of the interview here.