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10/15/2021

Trend Talk Podcast: The Rise of In-App Shopping and Social Commerce

Listen to the in-depth interview with Eric Dahan, CEO and co-founder of Open Influence, about the rise of the social commerce market and in-app shopping.

Retail Leader Editor Amy Baxter sits down with Eric Dahan, CEO and co-founder of social commerce company Open Influence to discuss the rise of the social commerce market and in-app shopping.

Tune into the episode to hear the two dive into the ups and down of influencer marketing, how retailers are finding major success on TikTok and why consumers are eager to make purchases on social media platforms.

 

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Trend Talk Video Series

 

You can still access the Trend Talk video series here, serving up the highlights of each week’s conversation in 10-minute video interviews. View the high-level overview of Amy and Eric's interview here.