Tune into the episode to hear Amy and Sophie explore the latest technology trends catching on with retailers and brands. The two dive into how the COVID-19 pandemic has accelerated the adoption of virtual fitting rooms, augmented reality and live shopping to create a new, personalized experience for the online shopper. Plus, they go over how these technologies ease online shopping pain points for brands.
Trend Talk is a new thought leadership interview series from Retail Leader. Each week, Trend Talk will identify a macro trend in the retail industry, focusing on the grocery, convenience or drug channels, through a deep-dive discussion with an industry insider.
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