Sponsored Content

Trend Talk Video: The Evolution of Shoppable Media

This week on Retail Leader Trend Talk sponsored by Blue Chip, we discover the best brand opportunities in shoppable media.

Retail Leader Editor Amy Baxter sits down with Erich Parker, vice president of integrated media at Blue Chip, to discuss the latest innovations, how brands can find the right platforms and what the future of shoppable media holds.

*Listen on the Podcast*


Want more? Subscribe to the Retail Leader Trend Talk podcast to hear Amy and Erich in an in-depth interview where they dig deeper into the nuances of shoppable media and how to measure success in the space.