Whether it’s big box retailers, grocery stores or Amazon, many retailers are investing in their own private labels for a variety of product offerings. Baxter and Ochwat take a look at some of the most recent emerging private label brands and how retailers are leveraging their own identities to overtake traditional brands.
Plus, the two discuss how the Covid-19 pandemic has opened a window of opportunity for private labels to seize on changing consumer habits, and why millennials love store labels.
Trend Talk is a new thought leadership interview series from Retail Leader. Each week, Trend Talk will identify a macro trend in the retail industry, focusing on the grocery, convenience or drug channels, through a deep-dive discussion with an industry insider.
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