Trend Talk Video: The Hybrid Shopper and the 2021 Holiday Season

Retail Leader Editor Amy Baxter sits down with Michael McGowan, senior vice president of commercial insights and loyalty for 84.51°, to chat about a new type of shopper that has emerged from the COVID-19 pandemic--the hybrid shopper.


Tune into the segment to learn about the breakdown of the hybrid shopper, from how consumer behaviors have changed to what retailers are doing to adapt. Plus, McGowan gives his predictions for the 2021 holiday season. 84.51° is a retail data science, insights and media company that helps Kroger and other CPG companies create valuable experiences for customers.

Trend Talk is a new thought leadership interview series from Retail Leader. Each week, Trend Talk will identify a macro trend in the retail industry, focusing on the grocery, convenience or drug channels, through a deep-dive discussion with an industry insider.

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