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10/15/2021

Trend Talk Video: The Rise of Social Commerce

This week on Retail Leader Trend Talk, Retail Leader Editor Amy Baxter sits down with Eric Dahan, CEO and co-founder of social commerce company Open Influence to discuss the rise of the social commerce market and in-app shopping.

 

Tune into the episode to hear the two dive into the ups and down of influencer marketing, how retailers are finding major success on TikTok and why consumers are eager to make purchases on social media platforms.


*Listen on the Podcast*

 

Want more? Subscribe to the Retail Leader Trend Talk podcast to hear Eric and Amy in an in-depth interview where they dig deeper into social commerce and influencer marketing.