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09/15/2021

Trend Talk Video: Vera Bradley Creates a Market for Good Retail

In the latest episode of Trend Talk, Retail Leader Editor Amy Baxter caught up with Harry Cunningham, vice president of retail brand experience at Vera Bradley, to learn more about the brand's new store concept, goodMRKT.

The store concept brings together 30 brands into one innovative retail space, with the caveat that each brand has a vested interest in doing good. The mission-based retail store, located in Fort Wayne, Indiana, also features a café to entice shoppers. Shoppers can find a mix of products, including items from Vera Bradley.

Tune into the episode to hear Amy and Harry discuss how the brands do "good" and why collaboration is the future of retail.


*Listen on the Podcast*


Want more? Listen to the extended interview on the Retail Leader Trend Talk podcast to hear a more in-depth discussion with Harry and Amy here