Trend Talk Video: What Shoppers are Doing on Retailer Website, with P2P’s Peter Breen

Retail Leader Editor Amy Baxter sat down with Peter Breen, editor in chief of the Path to Purchase Institute, for the latest episode of Trend Talk to discuss what shoppers are really doing on retailer websites.

Using the Path to Purchase Institute's proprietary research to identify behavior trends, Baxter and Breen look into how shoppers are interacting with retailer websites and what they’re clicking on. The Covid-19 pandemic accelerated online shopping and switched up how shoppers interact with retailers and make orders.

Peter recently presented the research findings during the Path to Purchase Institute’s Retail Media Forum virtual event. You can find P2P's Special Report on its shopper behavior study here.

Trend Talk is a new thought leadership interview series from Retail Leader. Each week, Trend Talk will identify a macro trend in the retail industry, focusing on the grocery, convenience or drug channels, through a deep-dive discussion with an industry insider.