Big changes are in store for News America Marketing, the company best known for the SmartSource promotional brand, following a huge hiring spree that resulted in the appointment of six senior executives.
Costco’s recent entry into online grocery is being put to the test ahead of the holidays with email marketing efforts geared toward generating awareness and trial usage.
Costco launched its two variations of online grocery roughly a month ago and has been engaging members with email marketing to
Walmart took a major step toward applying platform thinking to its e-commerce efforts by doing a deal with Lord & Taylor to create a flagship store on Walmart.com.
The agreement solves a problem for both companies.
Pricing and promotion decisions will make or break the holiday season for many retailers. Check out what several industry leaders had to say on the topic in video interviews and don’t miss RL’s post-Black Friday webinar on pricing.
Living the jerky lifestyle is now a lot easier in Minnesota where leading meat snack supplier Jack Link’s has opened its first Wild Side store, an exercise in brand building that doubles as a product testing lab.
Inspired by the brand’s Wild Side ad campaign featuring the mythical creature Sasqu