Tyson is getting into the meal kit biz
Tyson Foods has invested in a startup that offers a meal kit subscription service using its own proprietary cooker.
Tovala is a Chicago-based food startup that makes smart countertop steam ovens with fresh ready-to-cook meals. Tyson, through its venture capital group, said its investment in Tovala, established in 2015, opens the door to new ways of meeting consumer demand.
“Our venture capital fund was created to invest in promising entrepreneurs who are on the cutting edge of innovation in the food industry,” said Justin Whitmore, executive vice president corporate strategy and chief sustainability officer of Tyson Foods. “Our investment in Tovala gives us another opportunity to explore new ways of meeting consumer demand and shape the future of food. We look forward to our collaboration.”
Tyson Ventures joins a strong group of investors including Origin Ventures, the Pritzker Group, startup incubator Y Combinator, Morningstar Inc. founder Joe Mansueto, and restaurant entrepreneur Larry Levy in Tovala’s recently closed and announced Series A round of funding. The capital raised will be used to support Tovala’s growth, including adding staff across all departments, geographic expansion, and investment in product, operations, technology and marketing.
“Our mission is to make it easier for busy people to eat better at home. By controlling the experience end-to-end including the hardware, software, and food, our customers benefit by not having to sacrifice convenience, health, or taste,” said David Rabie, co-founder and CEO at Tovala. “We’re excited to work with Tyson Foods to explore bringing a wider variety of meals to our customers' homes."
Tyson Ventures was launched in December 2016 and is focused on investing in promising entrepreneurial food businesses that are pioneering new products or technology.