Uber, Grubhub eat into food retailers’ traffic
Food delivery services have made it easy to avoid a trip to the grocery store, creating a challenge for conventional food retailers that won’t be solved by an enhanced store experience alone.
Services provided by the likes of Uber Eats, Grubhub and Waitr facilitated roughly $5 billion in food sales during the second quarter, sales that might have been purchased at conventional food retailers were it not so darn easy to have food delivered from so many different restaurants. The dramatic growth of food delivery is helping food away from home, which surpassed sales of food at home nearly a decade ago, further accelerate and expand.
For example, Uber Eats Monthly Active Platform Consumers (MAPCs) increased 140% in the second quarter and more than 40% of new Eats consumers had never used Uber’s platform before, according to the company. All total, Uber Eats facilitated $3.4 billion in food sales in the second quarter, a 91% increase from the prior year, from 320,000 restaurants and is on a trajectory to achieve annual gross bookings of approximately $15 billion.
By comparison, Grubhub’s gross food sales increased 19.6% to $1.46 billion during the second quarter. Grubhub works with 125,000 restaurants in more than 2,400 cities.
The much smaller Waitr Holdings platform said its gross food sales increased 179% to $183 million and active diners increased 248% to 2.4 million.
Delivery of prepared foods is an area where conventional food retailers lag by a wide margin even though many leading operators possess in-store food preparation capabilities.