Understanding the Omnichannel Market

Gina Acosta
Executive Editor
Gina Acosta profile picture

Retailers and brands have never had more data, but insights into the behavior of the omnichannel shopper (and how best to serve them) are challenged by a lack of visibility into the performance of non-traditional retailers and new fulfillment options. 

Join Retail Leader and Infoscout, a provider of omnichannel insights from America's largest purchase panel, for a webinar examining the following:

The competitors you can't see. Retailers such as Amazon, Aldi, Lidl, Trader Joe's and others are gaining share at a rapid pace, and Private Label products now account for 20% of annual consumer spending. Find out what's really happening with sales in these "blind spot" channels.

  • The Elusive Retailers: How have retailers such as Amazon, Aldi, Lidl, Trader Joe's and others been disrupting the market?
  • The Blind Spot Brands: Last year, $146 billion was spent on private label products. But who is the private label shopper, and which retailers are winning the private label war?
  • Rise in the Value of Convenience: With more fulfillment options than ever before, how are shoppers truly using services such as click and collect or subscribe and save?
  • The Data You Need to Be Tracking & Measuring: Why it is important to look beyond legacy data models for enhanced visibility into omnichannel shopper behavior and a true picture of new marketplace dynamics.