Macy’s gains board member with unrivaled supply chain expertise as it pursues digital transformation.
The company announced the appointment of David Abney, Chairman and Chief Executive Officer of United Parcel Service, Inc. (UPS), to its board of directors, effective Oct. 25.
“David is a strong leader who understands what we need to win in this dynamic, competitive retail environment. We are excited to have him join our board and look forward to his contributions,” said Jeff Gennette, Chairman and Chief Executive Officer of Macy’s, Inc.
Abney has held the roles of chairman and chief executive officer of UPS, Inc. since 2016 and 2014, respectively. He previously served as chief operating officer since 2007, overseeing logistics, sustainability and engineering across the UPS transportation network.
The announcement comes shortly after Macy’s developed a new digital in-store experience for its consumers, as well as gaining a new social partner in hopes of driving up in-store traffic this holiday season. The company announced that it is highlighting advanced technology to enhance the omnichannel customer experience. According to the company, across the enterprise, new features are being introduced to make the Macy’s customer journey more convenient, efficient and fun.
The features include both virtual reality and augmented reality furniture and beauty experiences that enable customers to discover product and make more informed buying decisions. The company has also made technological enhancements to several non-customer facing features, including the Beauty Playground training program and RFID that will enable colleagues to offer customers a better in-store shopping experience.
By early November the company expects to have successfully completed the launch of VR for Furniture in 69 Macy’s stores across the country. In the pilot stores, VR-influenced furniture sales have increased the overall basket size by more than 60 percent versus non-VR furniture sales, as customers more accurately visualize their space and add multiple furnishings with confidence.
With the addition of Abney, the Macy’s, Inc. board of directors will comprise 11 members. Abney will serve on the Compensation and Management Development Committee.