U.S. Grocery Shopper Trends 2014

FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. In partnership with the Hartman Group, this year's U.S. Grocery Shopper Trends adds a cultural lens to the survey research with interviews of Americans in their homes and while shopping, offering an ethnographic view into U.S. food consumption.

Additional FMI Resources on Trends

  • FMI hosted a webinar series this summer and the recorded presentations are available at Learn more about the male shopper, health and wellness strategies at retail, the millennial shopper and an overview of trends.
  • This resource landing page has presentation slides and a transcript from FMI President and CEO Leslie G. Sarasin's FMI Connect address, "The World is Not a Stage, it's a Supermarket."
  • A copy of the report is available on the Trends landing page or the FMI online store.
  • Watch a video that captures the major themes of the U.S. Grocery Shopper Trends 2014 report via the Trends landing page or FMI's YouTube channel.