U.S. Grocery Shopper Trends 2014

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U.S. Grocery Shopper Trends 2014

10/01/2014

FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. In partnership with the Hartman Group, this year's U.S. Grocery Shopper Trends adds a cultural lens to the survey research with interviews of Americans in their homes and while shopping, offering an ethnographic view into U.S. food consumption.


Additional FMI Resources on Trends

  • FMI hosted a webinar series this summer and the recorded presentations are available at www.FMI.org/GroceryTrends Learn more about the male shopper, health and wellness strategies at retail, the millennial shopper and an overview of trends.
  • This resource landing page has presentation slides and a transcript from FMI President and CEO Leslie G. Sarasin's FMI Connect address, "The World is Not a Stage, it's a Supermarket."
  • A copy of the report is available on the Trends landing page or the FMI online store.
  • Watch a video that captures the major themes of the U.S. Grocery Shopper Trends 2014 report via the Trends landing page or FMI's YouTube channel.