U.S. Grocery Shopper Trends 2014
FMI has long supported U.S. food retailers through annual surveys of shopper behaviors and attitudes. In partnership with the Hartman Group, this year's U.S. Grocery Shopper Trends adds a cultural lens to the survey research with interviews of Americans in their homes and while shopping, offering an ethnographic view into U.S. food consumption.
Additional FMI Resources on Trends