A very Alexa Christmas at Whole Foods

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A very Alexa Christmas at Whole Foods

By Gina Acosta - 11/09/2017

Amazon isn't waiting until the new year to make major changes at Whole Foods Market.

Amazon announced that it is launching Amazon Pop-Up stores at Whole Foods locations ahead of the busy shopping season.

The Pop-Ups will begin opening their doors this month, starting with Whole Foods Market stores in Illinois and Michigan, followed by other Pop-Ups in Whole Foods stores all over the country. Whole Foods stores already sells Amazon devices at Whole Foods stores across the U.S.

In addition to getting to know Alexa and test-driving some of Amazon’s best-selling devices, Whole Foods customers will get a head start on their holiday gifting by taking advantage of upcoming Black Friday deals. Starting the week leading up to Black Friday, Amazon is offering a variety of deals including $20 off the Echo Dot, $20 off the all-new Amazon Echo, $30 off the new Echo Plus, $30 off Kindle Paperwhite, $20 off the new Amazon Cloud Cam, $20 off Fire 7 tablet and $30 off Fire HD 8 tablet.

But these Pop-Ups will do more than sell devices. Customers shopping the Amazon-staffed Pop-Up stores will be able to learn more about various Amazon services, like Amazon’s Prime membership program, and its accompanying Prime Video streaming service.

Meanwhile The Wall Street Journal reported this week that Amazon has consolidated its physical retail and fast-delivery operations under a veteran lieutenant of Chief Executive Jeff Bezos, as it integrates its new Whole Foods Market unit with related businesses.

That gives Steve Kessel responsibility for Prime Now, Amazon’s rapid-delivery operation, and AmazonFresh, its grocery-delivery arm, in addition to Whole Foods and Amazon’s physical book and convenience stores, The Journal reported. The goal is to ease changes across those platforms as Amazon tries to reinvent the way consumers shop in stores, oThe Journal said.