Beautiful stores and well-trained employees will take a retailer only so far. True advantage is gained with secure, reliable, interconnected and always on systems capable of handling the massive data requirements shoppers’ expectations are placing on retailers.
Promotional waste and flawed thinking about dynamic pricing are killing retailer profits. Cheryl Sullivan, Chief Marketing and Strategy Officer with Revionics, makes sense of the situation and what to do next.
Artificial intelligence was everywhere at the NRF Big Show, but if it’s not informing product strategy and driving sustainable, profitable revenue what good is it? Sy Fahimi, SVP of Product Strategy at Symphony RetailAI, describes how AI is changing retail for the better.
Major changes are ahead for how retailers and suppliers execute product planning cycles. As category management becomes more data driven and impacted by AI, planning cycles will be determined by consumer data rather than traditional planning cycles.
Ethan Goodman spends a lot of time thinking about the future in his role as Senior Vice President of Innovation with The Mars Agency. Check out his perspective on where voice shopping is headed, the future of search and how brands need to position themselves today.
Walmart Vice President of Marketing and Customer Experience Jamie Sohosky was among the inductees into the Shopper Marketing Hall of Fame. Following a gala event at Summit she spoke with Retail Leader.
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.
“Crushing it with Amazon,” was the title of Clavis Insight Chief Marketing Officer Danny Silverman’s presentation at Summit. Check out his views on how companies can grow with Amazon and also avoid being “CRAPed” by the company.
The artful application of “nudging,” long used in physical retail, is the key to unlock digital growth as well, according to Scott Young, Global CEO of the shopper marketing and insights firm PRS IN VIVO. Young knows what makes shoppers tick and why we’re irrational beings.
The new battleground for growth is shifting to voice assistants, according to Google’s Head of Retail Ted Souder. In his closing keynote as Summit, the Chicago-based exec talked about the digital transition, how to fail and what a guy from Google asks Google.
For brands to grow they must understand their core values, take a stand and become a force for good, according to Path to Purchase Summit keynote speaker Jamie Kieffer, Managing Director of Client Strategy with Edelman.
Nicky Jackson, Founder and CEO of the RangeMe product discovery platform acquired last year by ECRM, discusses the platform’s expansion into new verticals, a growing ecosystem of 100,000 suppliers and why face-to-face meetings remain essential.