Visits to Aldi increase as consumers prioritize value
While loyalty programs have become increasingly important to consumers, Aldi doesn’t offer such a program. Instead, it lures shoppers with a promise of everyday low prices and its wide assortment of private-label products, which have become increasingly popular with shoppers. Aldi ranked 12th on Dunhumby’s annual “Retailer Preference Index,” which found that consumers’ top choices for groceries include H-E-B, Amazon, Costco, Wegmans and Sam’s Club. Other hallmark features of an Aldi store include shopping carts that consumers must return themselves and Aldi Finds, an assortment of discounted non-grocery items offered once a week.
Consumers are more regularly turning to value grocery chains or even dollar stores to get better prices on groceries amid economic hardship, Retail Leader Pro’s Chief Analyst Elizabeth Lafontaine noted earlier this month. According to Coresight Research, one in five shoppers now buy groceries at a dollar store in the U.S.