The Vitamin Shoppe has expanded its private label offerings via CBD.
The retailer has launched its first proprietary CBD hemp extract products under its Vthrive The Vitamin Shoppe and plnt brands. Both brands are exclusively available at The Vitamin Shoppe and Super Supplements stores, as well as online.
"Bringing these new CBD products to market is a decisive milestone in the expansion of our private brands business and The Vitamin Shoppe's commitment to industry-leading innovation,” said Sharon Leite, CEO of The Vitamin Shoppe. “The exceptional skill and knowledge of our product development and scientific and regulatory teams delivered a range of CBD formulas that are second to none in this dynamic product category. Our ingredient purity, unique CBD extraction methods, and rigorous testing guarantees the highest level of quality from farm to lab to shelf. This launch further establishes The Vitamin Shoppe as the trusted national destination for CBD innovation and as a leader in health and wellness solutions.”
The CBD offerings from plnt and Vthrive The Vitamin Shoppe join over 20 other brands within CBD HQ, The Vitamin Shoppe's exclusive merchandise concept for quality CBD, both in-store and online. CBD HQ currently offers a comprehensive assortment of ingestible CBD formulations in liquid tinctures, capsules, gummies, and beverages, as well as topical CBD products and beauty formulas. The full CBD HQ experience is available in 582 locations of The Vitamin Shoppe and Super Supplements, with another 143 locations offering a focused assortment of topical and beauty CBD products.
Both the plnt and Vthrive The Vitamin Shoppe CBD product lines offer customers an easy-to-understand potency classification system with three tiers of strength, as well as solution-oriented blends that address specific need-states. Priced from $24.99 to $69.99, depending on CBD potency and added therapeutic ingredients, each product offers value in terms of CBD potency per serving in comparison to leading competitive brands.
Vthrive The Vitamin Shoppe offers a premium selection of broad spectrum CBD hemp extract products, which contain two or more cannabinoids, plus naturally occurring terpenes and fatty acids, with no detectable THC (defined as <0.05% THC). Each product is created from U.S. farm-grown hemp and refined using Isopropyl Alcohol, or IPA, to remove all detectable THC while leaving minor cannabinoids and terpenes intact.
Additionally, every Vthrive The Vitamin Shoppe product is made with clean ingredients, meaning no Magnesium Stearate, Stearic Acid, or Titanium Dioxide, as well as zero artificial colors, flavors or sweeteners.
This brand includes standalone CBD oil in tinctures and liquid veggie capsules, as well as expert-formulated blends that meet specific wellness goals. The tinctures are available in peppermint, chocolate mint, and unflavored versions, with three tiers of potency: mild at 15 mg per serving, moderate at 35 mg and strong at 55 mg. The CBD liquid veggie capsules offer the same three levels of potency, plus BioPerine to enhance nutrient absorption.
The plnt brand offers a comprehensive assortment of full spectrum CBD hemp extract products, which contain the extensive range of cannabinoids, terpenes, bioflavonoids, flavonoids and fatty acids naturally occurring in hemp. This includes less than 0.3% THC, and no synthetic ingredients, preservatives, artificial flavors, colors or sweeteners.
Created from hemp grown on a family farm and harvested by hand in Vermont, plnt CBD is manufactured with a solvent-free extraction process that uses only water and plant-based oils. This environmentally-friendly process guarantees greater purity and potency, yielding more naturally occurring hemp-based compounds.
The plnt assortment includes standalone CBD in tincture potencies of 10 mg, 20 mg and 40 mg of CBD per serving, in vanilla and unflavored versions. Vegetarian liquid capsules are available in potencies of 10 mg, 20 mg and 35 mg of CBD per serving.