The Vitamin Shoppe makes a 'sweet' move

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The Vitamin Shoppe makes a 'sweet' move

By Louisa Hallett - 07/24/2018
Sharon M. Leite, the Vitamin Shoppes new CEO

The Vitamin Shoppe has hired a former Godiva executive as their new Chief Executive Officer.

Sharon M. Leite will become Chief Executive Officer, effective Aug. 27, 2018, by the Vitamin Shoppe’s Board of Directors. She is said to also become a member of the Board of Directors.

"I want to thank the Board for this opportunity and look forward to working with the leadership team and all The Vitamin Shoppe Health Enthusiasts.  I share their passion for health and wellness and for providing customers with the best shopping experience," said Sharon Leite. 

The Vitamin Shoppe has been searching for a new Chief Executive Officer since February, when it announced that its former CEO Colin Watts would leave the company “by mutual agreement.” His departure followed the chain’s disappointing performance in 2017 when sales went down nearly 12%.

Prior to joining The Vitamin Shoppe, Leite was the President of Godiva Chocolatier in North America since Oct. 2017.  She led the business across all channels, including stores, E-Commerce and Wholesale. Prior to that, Leite was the President of Sally Beauty, US and Canada, an international specialty retailer and distributor of professional beauty products, with over 3,000 stores. Earlier in her career, she held various executive leadership roles at Bath and Body Works, as well as various sales and operations positions with other prominent retailers including Gap, Inc., The Walt Disney Company and Express.

"On behalf of the Board of Directors, we are excited to have such a talented executive as our new CEO. Sharon's broad experience and impressive track record makes her an ideal choice to lead both our turnaround and future growth," said Alex Smith, Chairman of the Board.

The Vitamin Shoppe operates 775 stores located in 45 states including the District of Columbia and Puerto Rico.