Vitamin Shoppe prioritizes customer journey

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Vitamin Shoppe prioritizes customer journey

By Gina Acosta - 10/19/2018
The retailer announced that Stacey Renfro will be joining The Vitamin Shoppe in the new role of Executive Vice President, Chief Customer and Digital Experience Officer, effective Nov. 5.

The Vitamin Shoppe has created and filled a new executive role that aims to elevate the customer experience at the company.

The retailer announced that Stacey Renfro will be joining The Vitamin Shoppe in the new role of Executive Vice President, Chief Customer and Digital Experience Officer, effective Nov. 5.

Renfro brings to The Vitamin Shoppe over two decades of experience as an omni-channel retail executive with experience developing and implementing successful digital, e-commerce, customer experience and sales strategies.

"The Vitamin Shoppe is undergoing a period of significant change, with a substantial focus on an improved customer experience, a key strategic driver of the organization's future," said Sharon Leite, CEO. "As Chief Customer and Digital Experience Officer, Stacey will be responsible for aligning and leveraging The Vitamin Shoppe's capabilities across multiple channels and functions to ensure we are meeting the evolving needs of today's customer.  Stacey has a long history of strengthening a company's competitive position and relevance through developing and executing customer-driven strategies across all channels which makes her an ideal choice to help us take the business to the next level."

Renfro was most recently EVP, Planning & Allocations at Pier 1 Imports, Inc.  Prior to that role she spent five years (2013-2018) leading the e-commerce and customer experience transformation at Pier 1.

From 2004 through 2013, she was employed at JCPenney in roles of increasing responsibility, primarily in e-commerce, culminating in her last position as Divisional Vice President Digital Commerce. Prior to that, Renfro held various sales, operations and merchandise and planning positions at Oshkosh B' Gosh, Home Shopping Network, Old Navy and Sears Roebuck & Company.  

Renfro is Co-Chair of the National Retail Federation's Digital Council and on the Boards of the University of North Texas Digital Retail and Center and College of Merchandising.  

The Vitamin Shoppe operates 775 retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website, www.vitaminshoppe.com.

 

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