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06/08/2022

Vivrelle Opens Members-Only Showroom

The luxury accessories club has opened a unique retail concept and social club in New York for members to “swap, shop and socialize.”
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a sign on a kitchen counter

Vivrelle, a monthly membership club and rental service for designer handbags and luxury accessories, opened a physical showroom in Manhattan's NoMad District in New York. Spanning 14,000 square feet, the space that showcases a revolving assortment of Vivrelle's designer collection and includes an elegant lounge and centerpiece bar area designed by New York-based interior designer Hilary Matt.

"Our goal was to create an even more enjoyable experience for our community,” said Vivrelle co-founder, Blake Geffen, in a news release. “This showroom not only acts as an extension of our members' closets but offers them a place to spend their time, whether it be relaxing and socializing with friends and other members, a coffee break between meetings or a temporary place of retreat.”

The showroom aims to offer an exclusive and immersive retail experience for members to browse and try on items from Vivrelle's handbags, jewelry, watches and diamonds before swapping or purchasing. Designed to capture an “upscale yet modern sensibility,” Matt aimed to create a space that felt fashionable and warm at the same time, according to the release. The designer's goal was for the space to serve as an escape from the busy New York City streets where customers could “come in, shop, relax and enjoy the experience without feeling rushed.”

With the handbags meant to be the star of the showcase, Matt opted for a neutral color palette with black and white and pops of pink throughout the space.

The bar offers a rotating selection of coffee, tea, wine and cocktails. Complimentary Wi-Fi will also be available throughout the lounge. Vivrelle will also integrate exclusive member programming such as workout classes with guest celebrity trainers, retail activations and social events with Vivrelle's Perks Partners including brands like Barry's Boot Camp, Caraway, Daily Harvest and Sakara.

Vivrelle is also available online and through its mobile app with memberships ranging from $39-$279/month.