Wakefern names new SVP of marketing

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Wakefern names new SVP of marketing

By Gina Acosta - 07/12/2018
Wakefern operates 350 supermarkets under the ShopRite, The Fresh Grocer, Price Rite and Dearborn Market banners.

Wakefern Food Corp. has chosen an Ahold Delhaize veteran to serve as senior vice president of marketing.

Supermarket industry veteran Erik Keptner has been named Senior Vice President of Marketing for Wakefern Food Corp., the nation’s largest retailer-owned cooperative, with member companies that own and operate supermarkets under the ShopRite, Price Rite Marketplace,  The Fresh Grocer and Dearborn Market banners.

Keptner brings nearly 20 years of experience in the fast-changing, competitive supermarket world to his new role at Wakefern, where he will develop marketing and merchandizing strategies that build upon the company’s rich legacy of successful retail brands. 

Keptner, who previously worked as Senior Vice President of Sales, Merchandising and Marketing for the Giant Food Stores division of Ahold Delhaize, officially moved into his new position on July 9. He will oversee Wakefern’s Digital Commerce and Analytics, Advertising, Corporate Merchandising, Private Label and Own Brand, and Social Media and Digital Advertising divisions and report directly to Wakefern Executive Vice President Chris Lane.

“Erik came up in the grocery business at a pivotal time for the industry, and throughout his career has demonstrated an unwavering commitment to implementing consumer centric marketing and merchandising strategies,” said Lane. “He’s a proven leader, and we are very excited to welcome him to the Wakefern team.”

Before taking over in 2014 as Senior Vice President of Sales, Merchandising and Marketing for the Giant Food Stores division of Ahold, Keptner worked as Executive Vice President of Marketing for Ahold USA. He also served as Senior Vice President of Marketing and Consumer Insight from 2009 to 2012, and Senior Vice President of Marketing and Communication for Giant Food Stores.

Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises 50 members who today independently own and operate 350 supermarkets under the ShopRite, The Fresh Grocer, Price Rite and Dearborn Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire, Rhode Island and Virginia.

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