Walmart is adding more women executives to its C-suite.
Walmart recently named Janey Whiteside to serve in the newly created role of Chief Customer Officer for Walmart U.S., effective Aug 1.
Barbara Messing, former Chief Marketing Officer of TripAdvisor, will assume the position of Chief Marketing Officer for Walmart U.S. Messing will be replacing Tony Rogers, who left his post as marketing head earlier this year to join Sam’s Club - which is owned by Walmart - as Chief Member Officer. She begins her new role in mid-August.
Whiteside will be joining the Hoboken, N.J., site of Walmart’s Jet.com unit, according to a memo to employees published in AdAge from U.S. CEO Greg Foran and U.S. E-Commerce CEO Marc Lore. She'll report to Foran and Lore.
Whiteside will "play a critical role looking after our brand and thinking through the customer journey—from acquiring new customers to their shopping experience and resolving any issues they may have," Foran and Lore said in the memo. They cited her "respect for the Walmart brand and belief in our core mission" as well as experience expanding AmEx into new areas and "connecting with younger customers."
Foran and Lore said that they expect Messing to “continue the momentum” for Walmart stores under Rogers, which has gone from flat or declining same-store sales to rising growth over the past two years, with double-digit e-commerce growth.