Shoppers can view their carts and check out in their messaging app, or they can follow a link to the Walmart app to complete their transaction, according to Walmart. To opt-in to the new service, Walmart’s customers can sign up at the Text to Shop website.
“We know that for busy families and young professionals, finding opportunities to slow down and live in the moment is a priority,” said Dominique Essig, vice president of conversational commerce at Store No. 8 (Walmart’s “incubation arm”), in the release. “That’s what inspired Text to Shop.”
The big-box retailer last year started testing the service, it said in a release. Several years earlier, Walmart tested a similar service called “Jet Black,” which was only available in New York City and charged customers a $50 monthly subscription fee to place orders via text message, TechCrunch reported. The retailer shut down the service in 2020, which reportedly never reached 1,000 paying customers. When it shuttered Jet Black, Walmart hinted in a release that it could eventually explore a similar service.