Walmart does organic fast food in Orlando
The first USDA Certified Organic fast-food restaurant on the East Coast is opening in a Walmart supercenter in Orlando.
According to the Miami Herald, Grown, an organic chain founded by former NBA and Miami Heat star Ray Allen and his wife Shannon, will open a second standalone location inside a Walmart supercenter in Orlando in mid-February.
The Allens tell the newspaper that they wanted to make organic food available to all, so opening inside a busy Walmart, full of families, was a natural fit. The restaurant will serve breakfast, lunch and dinner daily from 9 a.m. to 9 p.m.
On its website, Grown describes its restaurant as offering "100% organic fast-food focusing on nutrient-dense, farm-to-fork cuisine. grown’s extensive farm network delivers organic, local and sustainable ingredients without harmful products like GMOs, preservatives, hormones, or processed sugar. ... The dining room features a floor-to-ceiling living wall full of organic, edible herbs and aromatic vegetation ripe for picking. Encouraging a family-friendly environment, grown’s 'kids area' offers an interactive iPad bar equipped with nutrition and fitness-themed games designed to educate children of all ages on healthy eating habits."
Traditionally Walmart has partnered with quick service restaurant chains such as McDonald’s, Pizza Hut and Starbucks for in-store locations. But smaller and more eclectic fast food chains have started to pursue the grocery store market in recent years.
Read more about the Grown outpost at Walmart by clicking here.