Walmart goes last mile to win grocery delivery
Walmart has developed another last-mile solution to the increasingly competitive online grocery problem.
The company announced a new last-mile delivery pilot – Spark Delivery – exploring an additional way to get groceries from their stores to customers’ front doors.
Spark Delivery is a crowd-sourced delivery platform that allows Walmart to learn even more about the full last-mile delivery process. Similar to other current grocery delivery services, such as Instacart and Amazon’s Prime Now, Walmarts pilot uses an in-house platform that provides drivers with the ability to sign up for windows of time that work best for their schedule as well as Grocery Delivery order details, navigation assistance and more. Components of Spark are powered by Bringg, a delivery logistics technology platform.
“We’re saving customers time by leveraging new technology, and connecting all the parts of our business into a single seamless shopping experience: great stores, easy pickup, fast delivery, and apps and websites that are simple to use,” said Greg Foran, President and Chief Executive Officer of Walmart U.S. “We’re serving our customers in ways that no one else can. Using our size and scale, we’re bringing the best of Walmart to customers across the country. Spark Delivery is one way we’re exploring how to get quality groceries from our door to our customers’ doors.”
Spark Delivery engages the services of independent drivers who partner with Delivery Drivers, Inc, a nationwide firm who specializes in last-mile contractor management, to complete deliveries. Delivery Drivers, Inc., DDI, the administrator of driver management for Spark, manages recruiting, screening and background checks, payment, and accounting, among other services for drivers. Drivers are paid by the delivery.
Combined with third-party crowd-sourced delivery providers, Walmart is bringing delivery to 100 metro areas covering 40 percent of U.S. households. Today, the retailer’s Grocery Delivery service is available in nearly 50 markets including Atlanta, Chicago, Denver, Miami and Seattle.