Walmart just became a luxury retailer

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Walmart just became a luxury retailer

By Gina Acosta - 05/16/2018
The retailer will begin to roll out the new Lord & Taylor flagship store on Walmart.com in the coming weeks.

Walmart is launching online sales of Lord & Taylor's products as part of a recently revealed partnership designed to increase digital traffic for both retailers.

The retailer will begin to roll out the new Lord & Taylor flagship store on Walmart.com in the coming weeks.

The flagship, which will debut with more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy, will be part of Walmart.com’s broader fashion destination.

“As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response,” said Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. “The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.”

The Lord & Taylor flagship store will feature thousands of trend-right styles, including women’s, men’s, and kids’ clothing, shoes, handbags, accessories, and jewelry, that will be updated regularly. Customers can shop by category, shop by brand, or draw inspiration from editorial stories. Orders over $35 will be eligible for free two-day shipping.

“This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” said RJ Cilley, SVP of Digital, Lord & Taylor. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”

The Lord & Taylor flagship store complements Walmart.com’s everyday fashion assortment of millions of affordable, on-trend items. Walmart.com’s new fashion experience will consist of two shops: Everyday Brands and Premium Brands. To distinguish Walmart.com’s premium shop, a “Premium Brands from Lord & Taylor” header will run across each premium brand page. In addition to the categories offered by Lord & Taylor, Walmart.com’s broader fashion experience will also feature watches, luggage and travel, seasonal shops and premium beauty. 

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