Walmart just made grocery delivery cheaper
Walmart is doubling down on grocery delivery by offering the service to 40% of U.S. households by the end of the year at a cheaper price than competitors.
The company announced that Walmart grocery delivery will be available to more than 100 metro areas, covering about 800 stores, by the end of 2018.
Unlike Amazon, Target and other food retailers offering grocery delivery, Walmart's service will require no subscription fee or entail higher markups on groceries.
“We’re saving customers time by leveraging new technology, and connecting all the parts of our business into a single seamless shopping experience: great stores, easy pickup, fast delivery, and apps and websites that are simple to use,” said Greg Foran, president and CEO, Walmart U.S. “We’re serving our customers in ways that no one else can. Using our size and scale, we’re bringing the best of Walmart to customers across the country.”
Walmart Grocery Delivery customers place their orders online at Walmart.com/grocery or on the existing Walmart Grocery App, and unlike other services, they find the same every day low prices on items that they do in stores, the company says.
Walmart also said it will use its army of more than 18,000 personal shoppers to gather orders in stores. But it will also continue to work with services such as Uber for deliveries, which will carry a $9.95 fee and require a minimum order of $30. The company said no subscription is required.
Walmart's personal shoppers must complete a three-week training program learning how to select the freshest produce and the best cuts of meat for Online Grocery customers.
The retailer also offers an Online Grocery Pickup service that allows customers to order their groceries online and pickup them up in stores without ever getting out of their cars. The service, which has become a customer favorite and touted as a “Grocery Hero” for moms on the go and time-strapped families, is now available in 1,200 stores with 1,000 more to be added this year.
“Our commitment goes further than saving customers money,” said Tom Ward, vice president, Digital Operations, Walmart U.S. “Ninety percent of Americans live within 10 miles of a Walmart store, and we serve more than 150 million customers a week, which gives us a unique opportunity to make every day a little easier for busy families. Today, we’re expanding this promise by helping even more customers save time and money without leaving their homes.”
Walmart operates more than 11,700 stores under 59 banners in 28 countries and e-commerce websites.