Walmart, other food retailers join Myxx
Walmart is joining Albertsons and other food retailers on an effort to merge e-commerce orders and recipes.
Myxx announced that the company’s platform has expanded its reach from 1,500 to 10,000 stores nationwide, including Walmart. Myxx technology is now present in 49 states.
“Busy consumers across the country can now shop recipes at a variety of stores with a few clicks to get healthy meals on the table, and helps prevent impulse buys. Myxx makes it even easier to discover budget friendly recipes across retailers, proving shopping and cooking at home truly is the most cost effective way to run a household,” said Myxx CEO Monica Wood. “The expansion also allows our brand partners the ability to leverage the technology to extend reach and access a larger and more engaged audience, while providing them with new real-time performance metrics. Myxx is transforming into a consumer movement, reaching everyone from rural America, to large metropolitan cities – a true game changer in the rapidly evolving and competitive grocery landscape.”
Walmart, Albertsons, Safeway, Jewel Osco, Vons, Randalls, Tom Thumb, and H-E-B are the newest additions to the growing list of retailers leveraging Myxx.
Myxxrecipes.com is a free website, with real-time pricing of every item on a grocery list, including sales and promotions, and location of in-store products. With access to more than 200,000 shoppable recipes connected to retailers, a user can select recipes and add items to their shopping list with just a click. The smart shopping list can be used in-store with an aisle-by-aisle guided list, or sent directly to the selected retailer’s online cart for curbside pickup or delivery options. Shoppers can also search for recipes specific to their dietary requirements.